Dear Google… Some AdWords & Analytics Features We Need… Part 1

Every now and again, I write down something I would really like Google to improve upon. As a regular user of Google AdWords and Google Analytics, I always seem to come across “fixes” that I would love to see Google make. Rather than sitting on them, I thought I would post them to this humble little blog and hope that one day in the not to distant future, some of them might be acted upon.1. Changing between profiles in Google Analytics.

1. Accessing Accounts from Google Analytics
I manage roughly 40 PPC campaigns though my MCC. Almost every one of them has Google Analytics running on the account. Every so often, I’m mucking about in an analytics profile and want to check another account’s Analytics data. Instead of jumping to the account through the drop down menu at the top of my screen (like the one in my MCC) I have to go back into my MCC client list, select the client, select the Analytics tab, profile and finally the data I want to see.

Trivial? Possibly, but this is my wish list not yours!

So, my first wish is to allow those with MCC access the ability to navigate between their accounts analytics data with ease.

2. Invoice Reporting

It would be great if I could schedule an invoice to be sent to me (or better yet, my clients accounting department) every time Google charges a credit card. They have a good reporting center already, how hard would it be to add a report generating feature in the Billing Summary page.

3. Multiple Conversion Codes

For some accounts, there are multiple conversion opportunities that should be tracked differently. Lets face it, a product purchase is more valuable to an account than a newsletter sign up. Granted, multiple goals can be set up using Google Analytics however having multiple conversion metrics would go a long way to helping optimize campaigns and keywords long term.

4. More than 4 Analytics Goals

Having the ability to track more than 4 goals in Google Analytics would help… a lot!

5. Adding the Sites I WANT in Site Targeted Campaigns

Running a content network campaign is a great way to find lower cost clicks on relevant sites. A best practice is then to take the sites which have produced good traffic and conversions and place them into a site targeted campaign. The problem? All to often, the system won’t allow me to add the site I wanted… and was available in my content network campaign (I might add). The solution? Calling my Google Rep and asking them to create a site pack is the current option - but why use up your valuable Google employee resources? Just allow me to add the sites I want!

Sorry for the rant…

Please feel free to add any features you would like to see in the comments (the link will be followed :) )

Advice for Creating Site Targeted Campaigns

I wrote up a nice post explaining the “Secrets to Success” for creating site placement campaigns and content network campaigns over at Spark Internet Marketing. Check it out, I think you will find it useful for your paid search campaigns.