Microsoft Buying Yahoo…? Fine… But PLEASE Support Your Product!

What a day it has been for us people in search engine marketing. If you partied way to much last night and were passed out for most of the day, you may have missed this - Microsoft Makes $45 Billion Offer for Yahoo!

I can’t say this was a suprise and to be honest, it is long overdue. Given that Yahoo! has been struggling latley, laying off jobs, stock tanking and all… well, they were ripe for the taking.

There is mixed results in the search community and the jurry is still out if this is good for us or not. Strictly from a PPC perspective, here is the latest blog chatter - PPC Book is sceptical, PPC Advice is sitting on the fence but seems optimistic, the rest of the PPC blogs out there haven’t posted an opinion yet.

My thoughts? Well, I am happy this has happened and expect we won’t see any PPC impact for a while. My hope is that Microsoft migrates their system INTO Yahoo’s Search Marketing platform. Though I have never been a huge fan of either, Yahoo’s platform is slightly better to work with than Microsoft’s. Will that happen? Probably not, as a friend of mine said - “Microsoft’s ego will get in the way of making the right decision.”

What was my biggest laugh of the day? Microsoft’s platform was down this afternoon! Timing behind this outage was…well… delicious.

Adcenter Crashes

Guess I should probably take that advertisement for MSN off my blog!