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	<title>PPC Whiz</title>
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	<link>http://www.ppcwhiz.com</link>
	<description>Pay-per-click tips, tricks and news</description>
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		<title>Mobile PPC &#8211; How to Take Advantage &amp; Beat Your Competition</title>
		<link>http://www.ppcwhiz.com/index.php/2010/02/20/mobile-ppc-how-to-take-advantage-beat-your-competition/</link>
		<comments>http://www.ppcwhiz.com/index.php/2010/02/20/mobile-ppc-how-to-take-advantage-beat-your-competition/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 18:02:38 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Local PPC]]></category>
		<category><![CDATA[Mobile PPC]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/?p=84</guid>
		<description><![CDATA[I have a mobile marketing blog / site over at marketmobi.com.  Two posts of interest for PPC advertisers are:
How to Target to Mobile Networks with Google AdWords
Mobile Click to Call within AdWords
Also &#8211; tune into Google&#8217;s Mobile series on the AdWords Blog
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Placing Your Ad at the Top of Gmail</title>
		<link>http://www.ppcwhiz.com/index.php/2009/12/27/placing-your-ad-at-the-top-of-gmail/</link>
		<comments>http://www.ppcwhiz.com/index.php/2009/12/27/placing-your-ad-at-the-top-of-gmail/#comments</comments>
		<pubDate>Sun, 27 Dec 2009 17:15:20 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[PPC News]]></category>
		<category><![CDATA[PPC Optimization]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/?p=78</guid>
		<description><![CDATA[Content targeting and placements can either be a highly profitable aspect of an account &#8211; or a great way to waste money.  A great trick I learned from Shelley Ellis (an expert in content network targeting) by way of Brad Geddes at BGTheory (great training workshops by the way &#8211; I attended one in [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Merry Christmas &#8211; Google Give $20 Million to Charity</title>
		<link>http://www.ppcwhiz.com/index.php/2009/12/23/merry-christmas-google-give-20-million-to-charity/</link>
		<comments>http://www.ppcwhiz.com/index.php/2009/12/23/merry-christmas-google-give-20-million-to-charity/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 15:00:12 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC Blog]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/?p=31</guid>
		<description><![CDATA[I used to work for a great charity &#8211; well, I used to work for two actually (The Terry Fox Foundation and Canadian Food for the Hungry).  My job was in fund-raising and I know how difficult it was to raise money in a tough economy.  Unfortunately, the first thing to be slashed [...]]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2009/12/23/merry-christmas-google-give-20-million-to-charity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How are Conversion Rates Effected By Ad Position?</title>
		<link>http://www.ppcwhiz.com/index.php/2009/08/27/how-are-conversion-rates-effected-by-ad-position/</link>
		<comments>http://www.ppcwhiz.com/index.php/2009/08/27/how-are-conversion-rates-effected-by-ad-position/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 14:16:43 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Conversion Rates]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[PPC Optimization]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/?p=28</guid>
		<description><![CDATA[What I love about PPC marketing is there are so many things you can test to increase (or decrease) the overall impact on sales, leads or goals for a client.  Today, Google and it&#8217;s Chief Economist, Hal Varian released some very interesting data regarding how conversion rates are affected by the position of an ad. [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to Manage and Optimize Google&#8217;s Content Network</title>
		<link>http://www.ppcwhiz.com/index.php/2009/07/26/how-to-manage-and-optimize-googles-content-network/</link>
		<comments>http://www.ppcwhiz.com/index.php/2009/07/26/how-to-manage-and-optimize-googles-content-network/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 21:06:45 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[PPC Optimization]]></category>
		<category><![CDATA[PPC Set Up]]></category>
		<category><![CDATA[Google Content Network]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/?p=23</guid>
		<description><![CDATA[Before I begin&#8230; let me say, it has been a while!  Sorry for letting this blog go stale.  I had the best of intentions but sometimes, work (pesky clients!) gets in the way.  Alas, I found a rainy Sunday afternoon in between chores to post.
I am not a huge fan of the content network for [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8216;Spark&#8217; the Canadian Election &#8211; Download your Digital Lawn Sign</title>
		<link>http://www.ppcwhiz.com/index.php/2008/10/06/spark-the-canadian-election-download-your-digital-lawn-sign/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/10/06/spark-the-canadian-election-download-your-digital-lawn-sign/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 01:08:55 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/10/06/spark-the-canadian-election-download-your-digital-lawn-sign/</guid>
		<description><![CDATA[What happens if you don&#8217;t have a lawn to post a lawn sign?  Simple, download a digital one!

Make your voice heard and download one of your own here: Digital Lawn Signs from Spark Internet Marketing.
]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/10/06/spark-the-canadian-election-download-your-digital-lawn-sign/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>$50 to Someone Who Can Get a Higher CTR!</title>
		<link>http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 21:42:27 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Bloopers]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[PPC News]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/</guid>
		<description><![CDATA[I love seeing a good CTR, a nice high CTR that I know I can live off of and decrease bids around.  Well&#8230; I can finally retire a happy man.  I am happy to announce a CTR that is &#8230; well&#8230;  just plain out of this world.
Curious?
Check this screen shot out!



Yup &#8211; you read that [...]]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google Keyword Search Volume Released</title>
		<link>http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/#comments</comments>
		<pubDate>Wed, 09 Jul 2008 18:26:16 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[PPC News]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/</guid>
		<description><![CDATA[I got all excited when I read some ppc blog posts showing new search volume numbers that had been released in Google&#8217;s Keyword tool.  I hurried to my bookmark bar, opened up Adwords, clicked on the Google Keyword tool and&#8230;. wait for it&#8230; nothing.  Booo.  I was dissapointed like a kid who [...]]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>What NOT to do when Uploading your PPC Campaign</title>
		<link>http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 12:40:56 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Bloopers]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Local PPC]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/</guid>
		<description><![CDATA[I&#8217;ve made some dumb mistakes in my day.  Most of my mistakes seem to involve a spelling mistake of some sort.  I haven&#8217;t (thank goodness) done this&#8230;yet.
I should call TorontoTourism.com and offer them a quick campaign optimization.  I expect this add might be pulling their CTR down a little  


]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Getting Back Into Blogging with ScribeFire</title>
		<link>http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 02:52:55 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Firefox]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/</guid>
		<description><![CDATA[Wow&#8230; it has been a long time.  Where have I been?  Well, I was in Seattle where I finally got to meet up with James Zolman from semvironment (check out his new site design if you haven&#8217;t already).  His first comments were: &#8220;Nice to finally meet you Adam, why aren&#8217;t you blogging [...]]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Microsoft AdCentre Affiliate Program Closing?</title>
		<link>http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 00:58:49 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/</guid>
		<description><![CDATA[I received an email yesterday from the Microsoft AdCentre Affiliate program team stating that effective February 28th 2008, they are closing their affiliate program and coupons for Microsoft AdCentre.  Anyone else recieved this?
I logged into the affiliate system to check for any messages there and didn&#8217;t see anything to state they are ending their [...]]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear Google&#8230; Some AdWords &amp; Analytics Features We Need&#8230; Part 1</title>
		<link>http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 00:18:03 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[Rants]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/</guid>
		<description><![CDATA[Every now and again, I write down something I would really like Google to improve upon.  As a regular user of Google AdWords and Google Analytics, I always seem to come across &#8220;fixes&#8221; that I would love to see Google make.  Rather than sitting on them, I thought I would post them to [...]]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Tracking EXACT PPC Keywords with Google Analytics</title>
		<link>http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 13:26:33 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[PPC News]]></category>
		<category><![CDATA[PPC Optimization]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/</guid>
		<description><![CDATA[First, my apologies for not posting.  There was a death in my family and the majority of my time was spent with loved ones as well as trying to stay on top of client work.  January and February have been particularly busy with new contracts and clients over at my Toronto internet marketing [...]]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Advice for Creating Site Targeted Campaigns</title>
		<link>http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/#comments</comments>
		<pubDate>Wed, 06 Feb 2008 13:44:43 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Content Networks]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[PPC Optimization]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/</guid>
		<description><![CDATA[I wrote up a nice post explaining the &#8220;Secrets to Success&#8221; for creating site placement campaigns and content network campaigns over at Spark Internet Marketing.  Check it out, I think you will find it useful for your paid search campaigns.
&#160;

]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tools &amp; Advice for Creating Local PPC Campaigns</title>
		<link>http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/</link>
		<comments>http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 15:34:48 +0000</pubDate>
		<dc:creator>ppcwhiz</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Local PPC]]></category>
		<category><![CDATA[PPC Blog]]></category>
		<category><![CDATA[PPC Optimization]]></category>
		<category><![CDATA[PPC Set Up]]></category>

		<guid isPermaLink="false">http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/</guid>
		<description><![CDATA[Creating and managing a locally based PPC campaign for a client can be difficult, especially if you don&#8217;t reside in your clients area.  I&#8217;m a Canadian who managers a number of locally based US clients.  Though I like to believe my geographic knowledge of America is fairly astute, I still don&#8217;t know half [...]]]></description>
		<wfw:commentRss>http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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