http://www.ppcwhiz.com Pay-per-click tips, tricks and news Mon, 18 Aug 2008 21:48:22 +0000 http://backend.userland.com/rss092 en submit_url = 'http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/';I love seeing a good CTR, a nice high CTR that I know I can live off of and decrease bids around.  Well… I can finally retire a happy man.  I am happy to announce a CTR that is … well…  just plain out of this world. Curious? Check this screen shot out! Yup - you read that [...] ]]> http://www.ppcwhiz.com/index.php/2008/08/18/50-to-someone-who-can-get-a-higher-ctr/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/';I got all excited when I read some ppc blog posts showing new search volume numbers that had been released in Google’s Keyword tool. I hurried to my bookmark bar, opened up Adwords, clicked on the Google Keyword tool and…. wait for it… nothing. Booo. I was dissapointed like a kid who [...] ]]> http://www.ppcwhiz.com/index.php/2008/07/09/google-keyword-search-volume-released/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/';I’ve made some dumb mistakes in my day. Most of my mistakes seem to involve a spelling mistake of some sort. I haven’t (thank goodness) done this…yet. I should call TorontoTourism.com and offer them a quick campaign optimization. I expect this add might be pulling their CTR down a little ]]> http://www.ppcwhiz.com/index.php/2008/07/02/what-not-to-do-when-uploading-your-ppc-campaign/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/';Wow… it has been a long time. Where have I been? Well, I was in Seattle where I finally got to meet up with James Zolman from semvironment (check out his new site design if you haven’t already). His first comments were: “Nice to finally meet you Adam, why aren’t you blogging [...] ]]> http://www.ppcwhiz.com/index.php/2008/07/01/getting-back-into-blogging-with-scribefire/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/';I received an email yesterday from the Microsoft AdCentre Affiliate program team stating that effective February 28th 2008, they are closing their affiliate program and coupons for Microsoft AdCentre. Anyone else recieved this? I logged into the affiliate system to check for any messages there and didn’t see anything to state they are ending their [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/21/microsoft-adcentre-affiliate-program-closing/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/';Every now and again, I write down something I would really like Google to improve upon. As a regular user of Google AdWords and Google Analytics, I always seem to come across “fixes” that I would love to see Google make. Rather than sitting on them, I thought I would post them to [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/19/dear-google-some-adwords-analytics-features-we-need-part-1/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/';First, my apologies for not posting. There was a death in my family and the majority of my time was spent with loved ones as well as trying to stay on top of client work. January and February have been particularly busy with new contracts and clients over at my Toronto internet marketing [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/15/tracking-exact-ppc-keywords-with-google-analytics/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/';I wrote up a nice post explaining the “Secrets to Success” for creating site placement campaigns and content network campaigns over at Spark Internet Marketing. Check it out, I think you will find it useful for your paid search campaigns.   ]]> http://www.ppcwhiz.com/index.php/2008/02/06/advice-for-creating-site-targeted-campaigns/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/';Creating and managing a locally based PPC campaign for a client can be difficult, especially if you don’t reside in your clients area. I’m a Canadian who managers a number of locally based US clients. Though I like to believe my geographic knowledge of America is fairly astute, I still don’t know half [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/04/tools-advice-for-creating-local-ppc-campaigns/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/02/01/microsoft-buying-yahoo-fine-but-please-support-your-product/';What a day it has been for us people in search engine marketing. If you partied way to much last night and were passed out for most of the day, you may have missed this - Microsoft Makes $45 Billion Offer for Yahoo! I can’t say this was a suprise and to be honest, it [...] ]]> http://www.ppcwhiz.com/index.php/2008/02/01/microsoft-buying-yahoo-fine-but-please-support-your-product/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/01/29/handy-firefox-extentions-for-internet-marketers/';I’m a big fan of Firefox. At first it was because I am anti Microsoft (Bill is sending out the hired goons as I type) and wanted to “rebel against the man” but now Firefox offers so many great extensions that can really help the average PPC or SEO manager. I thought I [...] ]]> http://www.ppcwhiz.com/index.php/2008/01/29/handy-firefox-extentions-for-internet-marketers/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/01/24/tearing-a-page-from-msn-google-introduces-demographic-targeting/';Google announced today the ability to demographically target AdWords campaigns, much the same way MSN… well… sort of. First, this feature is in beta mode and will only be available to marketers in the US and UK over the “next few weeks” Demographic bidding will be available to contextually targeted and placement-targeted campaigns on the [...] ]]> http://www.ppcwhiz.com/index.php/2008/01/24/tearing-a-page-from-msn-google-introduces-demographic-targeting/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/01/14/great-ppc-posts-from-2007-the-semmys/';I think this concept is great. Who knows… 2008 may see a semmy nomination on this blog?!? The Semmy’s are awards given to the years best posts in Search Engine Marketing. The nominations for the PPC catagory do provide some excellent tips for managing PPC campaigns. Shoemoney’s post about creating an “arrow” within [...] ]]> http://www.ppcwhiz.com/index.php/2008/01/14/great-ppc-posts-from-2007-the-semmys/ submit_url = 'http://www.ppcwhiz.com/index.php/2008/01/09/its-about-time-i-post/';I’ve wanted to create a blog for a while now… and yes I am aware that my humble little blog will be the “bajilionth” blog on the interent. So why create another? Simple, I wanted to create a great resource for pay-per-click marketing. My goal is to have this site become a [...] ]]> http://www.ppcwhiz.com/index.php/2008/01/09/its-about-time-i-post/