PPC management can be a time consuming, complex task. Management in Google AdWords has changed dramatically over the past 2 years and the “set it and forget it” method will result in poor results and money wasted.
These days managers need to consider click-through-rates, quality scores, ad text testing, conversion optimization, negative keywords and so much more. It truly can be a full time job – or one to outsource to a professional team of experts.
